Our mission is to promote a proactive approach to children’s mental wellness by creating products and providing resources that will help strengthen parent-child connection and elicit positive emotions in children. By enriching children’s mental wellbeing, we are positively shaping the way they see and treat themselves and others.

With the benefit of a thriving mental health, we hope to see the next generation seize opportunities to sprinkle goodness in the world—and make the world a little brighter. Together we can inspire and empower little hearts to have big impacts in the world.